WPH Digital's Character Design
Character Design
2013-2016
From 2013 to 2016, I served as an internal creative designer at WPH Digital Pte Ltd. During my tenure, I was deeply involved in the end-to-end character design process for "Ohiye."
My responsibilities included generating and developing concepts and ideas, conducting thorough research and gathering references, creating initial sketches, refining the character design, and exploring various color schemes to bring the character to life. This comprehensive role allowed me to utilize my creative skills fully and contribute significantly to the project's success.
I also managed the digital marketing process, effectively promoting products and services across various digital channels, including social media, email marketing, and search engine optimization, to maximize consumer reach and engagement.
By implementing a comprehensive digital marketing process that encompasses research and planning, strategy development, content creation, engagement through comments, messages, and reviews, and meticulous monitoring of social media insights, I continuously optimize and enhance the effectiveness and reach of each post.
Involves promoting products or services using digital channels to reach consumers
